2009 - 2018
The style for Thick is driven by the owner's overwhelmingly creative approach to the structured practice of steel work. This ability to be pragmatic and creative has been translated into the business. It's an well running business that maintains a personality. The motivation behind the creative work has always been to preserve the shops personality while showing off how great the shop is.
The shop's personality translates into a voice that is carried in every piece of media. It's a tricky balance between colloquial self analysis and reassuring the customer of the talents and versatility the bike shop has to offer. Always being read with a smile, but planted firmly in professionality.